Lately, there have been a lot of heated discussions regarding link building. Is it ethical to create a backlink
building campaign? Does Google or any other search engine penalize for backlink
farms (a bunch of non-related links created for the SOLE purpose of increasing search engine ratings)? Is the link building era over?
Link Farms
Many webmasters claim that Google penalizes websites for backlink
farms. If this is so, why are a backlink
farm sites that have a page rank of 5 on their link farm page? Let me give you an example, go to Google.com, type in any popular keyword(s) and append the word links to it. For example, ABCD Links. Notice you will
get tones of web sites
that are linking to unrelated sites, but still have a great PR. I do not encourage link farming in any way or form, but building valuable partnerships is something I do encourage. If youre a jewelry site and youre exchanging links with an antiques page
, I think this is a dazzling thing. Its very possible that someone searching for jewelry can have an interest in antiques. I own a few sites and the hits I receive from partially related sites are phenomenal. Most of my web sites
are specific towards webmasters so I receive hits from all sorts of sites. Remember, many webmasters claim to understand
the truth regarding search engine algorithms, but no one knows the EXACT TRUTH except the programmers at the search engines. Webmasters may have been penalized in the past for link farms and doorway pages (pages created around certain keywords for the sole purpose of redirecting surfers to the main page), but whos to say why some HAVENT been penalized.
Who Should I Create Link Partnerships With?
1. Create backlink
partnerships with sites related to your web site.
2. Create backlink
partnerships with sites that have an audience that could be
interested in your businesses products
3. Exchange homepage links with web sites
that fit in your genre. Youll receive a link on a page with a dazzling ranking and you will
get quality, specific hits.
How Do You Find Link Partners?
1. Signup with an automated links management provider that organizes your links and helps find link partners. Automated tools are the best because they help you save time. Uploading and downloading your pages for every hyperlink exchange may be a huge pain and very measure
consuming. Automated tools are NOT backlink
farms because they give you complete control of who you exchange links with. If a member exchanges links with every internet page
, he/she might be abusing the tool. If a member uses the tool responsibly, it can be very good.
2. This is a sizeably successful
little exercise I would recommend to anyone.
a. Write down 20 search terms pertaining to your internet site
b. Go to http://www.google.com and type in a search term written in step A
c. Contact as many web sites
as possible listed under that search term and ask them to exchange inner page or homepage links with you. If theyre NOT interested, inquire of
whether they would be interested in selling selling
space. If your internet site
is fairly new, you can want to inquire of
sites for advertising prices. Free hits are the best hits but sometimes you might have to go the more
lap and pay for accomadation
. I wouldnt recommend spending over $100 / month for marketing UNLESS its a high traffic page
with your web page
audience. The best deals are the ones that offer $10-25 / month. There are sites out there that will sell SUPER cheap branding, and others that charge an arm and a leg.
EVERYONE gets rejected sometime or another so keep your head up and keep moving along! The internet is comprised of Billions of web sites
. If youre rejected 500 times, you still have MANY business opportunities left! This is a continuous job so set aside measure
every week to do this. If you dont have measure
for this, then you dont have instant to generate funds
.
3. Hire a hyperlink building firm (this might
be quite expensive but if you have funds
, its minimal work for you)
PageRank
Pagerank is a sizeably efficient tool but dont utilize it as your ONLY measurement for success. I can not
explain everything about pagerank but a grand explanation is given at http://www.google-watch.org/pagerank.html.
Conclusion
In conclusion, backlink
building is not only for increasing backlink
partners and search engine rankings, its also used to create partnerships and establish profitable relationships with other webmasters. Link building is a tedious process, but one of the best for grasping
free of cost (sometimes not), clear-cut hits from other web sites
.
